Laura’s extensive PR experience spans over 10 years, working with some of the world’s leading hotel brands: as global agency lead for Four Seasons Hotels & Resorts; consulting on St. Regis Hotels & Resorts and Hilton Worldwide, as well as working in-house as PR Manager at Atlantis The Palm, Dubai.
Laura’s focus is to develop and implement a strong PR plan and strategy using a wealth of creativity and media relations, while also developing brand partnerships and online engagement. Laura oversees the activation of PR campaigns and works closely with the team to ensure all tools and activities deliver upon client objectives.
Having grown up ‘back of house’, Laura’s passion for hotels drives her interest in being in-the-know in the world of hospitality. She can’t walk past a hotel without heading inside for a snoop!
Laura is always on the lookout for the latest trend and when she’s not working you’ll often find her at the newest restaurant, tackling the latest gym craze, plugged into a podcast or nose-deep in the latest best-selling book (the print version).