Erica showed a passion for travel from a young age, bucking the “norm” and leaving her family home in Adelaide, South Australia at the age of 20 to first live in New Zealand for a few years, before relocating to Melbourne, and then finally to London in 2010. There, in a new country and on the doorstep of Europe, she began travelling as often as possible and documenting it on her travel blog Being Erica. It wasn’t long before she started working with some of the biggest names in Travel, a dream come true for Erica!
From there, she was headhunted to work in Influencer Marketing and run a community of over 12,000 UK bloggers and Influencers for one of the biggest Digital Marketing agencies in the UK before expanding her remit to also include Digital PR. With three years of Digital PR experience and almost 10 years working with Influencers, Erica is now responsible for finding data-led stories and content for Lemongrass clients that will delight journalists, as well as helping Influencers discover some of Lemongrass’ incredible clients.
In her spare time you can find Erica whisking her rescue dog Peanut on weekends away, indulging in bottomless brunch with her friends, and oversharing about her life on her very colourful Instagram account. Her favourite trips (so far) include: Japan, the Amalfi Coast, New Zealand, Slovenia and Bali.