Donna has extensive PR experience across a range of established consumer brands, both in agency and in-house environments. Most recently, Donna worked for the world’s number one toy manufacturer, Mattel, managing PR campaigns across leading toy and games brands such as Fisher-Price, Thomas & Friends and Scrabble. Prior to this, Donna worked across a broad mix of clients within the leisure/travel, parenting, retail and fashion sectors including; Projects Abroad, Go Ape, Baby Sensory, Lakeside Shopping Centre, Graduate Fashion Week and MaxMara.
Having worked in-house, Donna understands the need to work collectively with marketing teams and external agencies to develop integrated, cohesive brand plans that address brand objectives from a creative and strategic perspective, while supporting the wider marketing mix including PR, marketing, social and advertising.
Donna also has experience across a range of both integrated and traditional PR disciplines, including; celebrity and influencer campaigns, news and social content creation, media partnerships, experiential events, PR stunts, media engagement, radio days, surveys and event and shoot management.
Personal career highlights include a celebrity partnership with the wonderful Peter Andre, who voiced a new Thomas & Friends character, a Fisher-Price podcast sponsorship with celebrity mum, Giovanna Fletcher, plus securing BBC Breakfast and Mail Online coverage of a Thomas & Friends PR stunt.
Outside of work, Donna can be found exploring different London villages, checking out new cities, going on long walks with plenty of pub stops (compulsory) and cosying up in the evening with a great Netflix series.