SEO Strategist

Lemongrass Marketing is a PR and digital marketing agency for travel brands in the world’s most beautiful destinations.

We help our clients become commercially successful by marrying up data-driven audience insights with creativity, to deliver maximum impact for clients.

We have a strong, values-driven culture and are en route to becoming the UK’s first travel communications B-Corp, a community of companies that use the power of business as a force for good. Its aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment.

This role has arisen as we are developing our Digital PR and SEO offering for our travel clients. This role offers the opportunity for an SEO strategist to learn cutting-edge PR strategies to drive high value, high relevancy links and placements for our travel clients. Longer term we are aiming to develop a fully integrated, creative content team which you will have the chance to play a key part in formulating.

What You’ll Do:

You will be working on travel and hospitality accounts – ranging from sustainable adventure travel brands to international tourist boards and budget design accommodation.

You will be working alongside a team of traditional PR specialists and will report into an Account Director.

At Lemongrass Marketing we value people who are hungry to learn and have insatiable curiosity to do things differently in order to drive outstanding results for our clients. We are therefore looking for a team player who is keen to share their SEO expertise with the wider team and in turn wants to learn best practice PR strategies.

To be successful in this role you will:

  • have a minimum of 5 years SEO experience
  • have agency experience & be experienced in pricing up, pitching and delivering on SEO packages
  • initially you’ll be both strategic and hands on – as we are growing our SEO client base you will have the chance to recruit a team
  • be an experienced Onpage/technical SEO – ideally experience in working in PR agencies and experience in how PR/SEO integrate
  • be a trusted advisor to our travel clients and being seen as an expert in search marketing
  • be a proactive self -starter who takes pride in their work and takes responsibility to deliver for clients on time and to budget
  • have a curious mind and want to continually learn in a fast-changing marketing landscape
  • be a reliable, flexible problem solver as briefs and opportunities change
  • have the ability to develop content that generates natural backlinks
  • be proficient in using Google Analytics/Search Console/Data Studio as well as Semrush/Moz/AHrefs/Majestic. BuzzSumo is a plus
  • demonstrate expert knowledge of a wide variety of creative and ethical link building strategies and techniques
  • deliver quality work within tight deadlines
  • produce meaningful reports for clients on performance
  • identify new business and upsell opportunities and support the management team in pitching
  • contribute to the agency’s content strategy and new business outreach
  • comfortably lead client calls and presentations alongside the senior team
  • achieve 90% client satisfaction scores
  • ideally have travel knowledge/experience, but this is not essential

Our values, which you will need to share in order to thrive at Lemongrass Marketing

  • We adopt a can-do attitude – so we can help our clients to solve problems
  • We are hungry to learn – so that our clients can rely on us to be the best we can be
  • We are results driven – so our clients, our colleagues and the business can rely on us
  • Everything we do is for the greater good – so we can make a positive impact for our clients, for Lemongrass and for wider society
  • We are friendly, fair and firm

Please Note: These duties defined in this Job Description are not definitive and may be subject to future amendments following appropriate consultation.

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If you are interested in applying for this role, please send your CV and an accompanying cover letter with your salary expectations explaining why you think you’re a perfect fit for Lemongrass to the HR Team on  hr@lemongrassmarketing.com