Showcasing a country’s outdoor activities for travellers on a budget
The Challenge
The challenge for the destination of Slovenia was to increase awareness of the country’s outdoor and active tourism offerings. With more than 10,000km of marked hiking trails and a recent investment of almost €80 million into its ski resorts, Slovenia aimed to educate the UK market on these initiatives.
The result
- Dedicated pieces of coverage on Slovenia’s ski investment in targeted snowboard and ski publications, including:
- Snow Industry News and Skier and Snowboarder Magazine.
- Inclusion in a number of skiing round-ups in national publications including:
- The Telegraph, Yahoo! News and the Mirror with a total audience reach of 900 million.
- A ski-focused press trip for Ski & Board Magazine for February 2024.
- Sponsored collaboration piece with Wanderlust Magazine on Slovenia’s Alpe Adria Trail.