Skip to main content

Cookies on this site

We use cookies and similar technologies which are essential to this sites operation that cannot be disabled. In addition to these we'd also like to use cookies and other technologies to analyse and monitor website traffic, track how you use the site, along with cookies from third parties to deliver content from their services. More information can be found in our Cookie Policy.

By choosing "Accept", you consent to our use of cookies and other technologies.

Contact

My Budget Break - Case Study

Social Media strategy for a tour operator

The Challenge

My Budget Break needed a strategy to grow its social media presence organically and showcase its range of products to a defined audience. Their lack of internal resources made the social media arm of their marketing ecosystem redundant, and a daunting prospect to optimise.

The result

  • We reviewed their content from the previous 18 months to ascertain what their audience was responding positively to, and what they were less interested in.
  • We then analysed their comp set to learn what was working elsewhere within their niche and how they could replicate this in a way that their audience would respond positively to.
  • My Budget break was delivered a detailed strategy document and content calendar, this was tailored to their team, allowing them to focus on the quick wins, what they could implement over the next quarter, and what they should be aiming to deliver their audience for long-term success.