Promoting year-round sustainable travel to Mallorca
The Challenge
Positioning Mallorca as a sustainable, year-round destination and moving away from the stigma as a mass market destination. Focus on culture, outdoors and sports.
The result
- 347 press clippings
- Coverage highlights in Forbes, Wallpaper, Times, Telegraph
- Press releases on cycling, spring in Mallorca, wine tourism, green + human
- Securing coverage for the Sustainable Destinations Summit