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It Mallorca

Architecture, wellness and local produce - PR strategy for an independent boutique hotel group.

It Mallorca Unique Spaces is a collection of six luxury boutique hotels in Mallorca. Calatrava, Can Cera, Can Alomar and Sant Jaume are located in the best downtown locations in Palma while Can Aulí is far from the hustle and bustle in the heart of Pollença. It Mallorca’s newest opening – Hotel Valldemossa – opened in February 2024.

All hotels are housed in buildings of great historical interest. Miguel Conde and his architect wife, Cristina Marti, choose only to restore and renovate buildings to give locals back the unique architectural spaces that formed part of their past. Christina is responsible for the renovation and restoration of all six buildings which It Mallorca hotels are housed in.

Each property is a carefully restored historical building, blending traditional Mallorcan design elements with modern amenities. The meticulous restoration process involves local artisans and craftsmen, ensuring authenticity and respect for the original structures. As a result, each of the six It Mallorca hotels are completely different; they highlight each building's individual character and guests will hardly be able to tell that they are all part of the same collection.

A passion for art and design is reflected in all properties. Much of the art that adorns the communal spaces and bedrooms has been created by local artists.

Sustainability

  • All hotels are housed in buildings of great historical interest. Miguel Conde and his architect wife, Cristina Marti, choose only to restore and renovate buildings to give locals back the unique architectural spaces that formed part of their past. Christina is responsible for the renovation and restoration of all six buildings in which It Mallorca hotels are housed in.
  • Each property is a carefully restored historic building, blending traditional Mallorcan design elements with modern amenities. The meticulous restoration process involves local artisans and craftsmen, ensuring authenticity and respect for the original structures. (As a result, each of the six It Mallorca hotels are completely different; they highlight each building's individual character and guests will hardly be able to tell that they are all part of the same collection.)
  • A passion for art and design is reflected in all properties. Much of the art that adorns the communal spaces and bedrooms has been created by local artists.