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Hamburg Tourist Board

PR Strategy to communicate this German city's rich history and vibrant cultural offering.

Hamburg, a city where history meets innovation, is known for its maritime charm, vibrant culture, and commitment to sustainability. From the bustling harbour to the serene parks, Hamburg offers a blend of urban excitement and natural beauty.

The city's dedication to green living is evident in initiatives like the GreenKayak Initiative. Paddle along Hamburg’s canals for free while collecting waste from the Alster, supported by the Ministry of Environment and Energy. These kayaks, fully equipped for a safe and eco-friendly adventure, help keep the waterways clean.

Hamburg’s ‘Green Network Hamburg’ connects urban areas with plentiful green spaces. This nearly century-old planning scheme has made the city remarkably green, with waterways, tree-lined streets, and expansive parks.

This year in 2024 we will see the opening of the highly anticipated BUNKER—a repurposed WWII air-raid shelter—which will become a new cultural hotspot. Featuring a hotel, restaurants, and a creative hub, the BUNKER’s green facade and 560-metre mountain path leading to a lush roof garden highlight Hamburg's innovative approach to sustainability.

Sustainability

  • Hamburg is the greenest metropolis in Germany, with over 540 km² of green spaces and more than 35 nature reserves, which are all contributing towards the destination’s goal of becoming a climate-neutral city.
  • The long-awaited Hamburg BUNKER opened in 2024, with sustainability at its heart through the repurposing of a former WWII air-raid shelter and a meticulously planned plant facade, demonstrating Hamburg’s commitment to pioneering sustainable urban development. Around 80 sensors have been installed throughout the BUNKER to measure various data points in order to evaluate the impact of the greening of the building.