Showcasing sustainability with an Italian multi-stop press trip
The Challenge
As part of our B-Corp mission and to reduce our overall carbon footprint, we hosted our first multi-client group press trip with Hotel Granbaita and JW Mariott Venice, both based in Italy. As part of this, top tier media travelled to the Dolomite Mountains before getting the train to Venice, reducing flights by half. Not only was the trip a great example of how to make sustainable, responsible decisions across clients, but it showed journalists a new way of experiencing Italy, and led to great results across both clients.
The result
- Media visits from Country & Town House and Metro, producing dedicated features for both clients across both sites
- Two standalone pieces of national coverage with Metro and an additional piece of consumer coverage with MSN to date
- An additional two pieces of consumer coverage with Country & Town House