PR Manager / Outreach Specialist

Lemongrass Marketing is a Digital PR & Content agency for travel brands in the world’s most beautiful destinations.

We help our clients become commercially successful by marrying up data-driven audience insights with creativity, to deliver maximum impact for clients. Many of our clients are at the beginning of their digital transformation journey, so we help guide them through this process – enabling them to become more customer-centric by breaking down siloes between traditional PR, Digital PR and SEO.

This is an exciting opportunity for an ambitious strategist to really make their mark and become a trusted advisor to our clients – who are a lovely bunch of people!

We have a strong, values-driven culture and are en route to becoming the UK’s first travel communications B-Corp, a community of companies that use the power of business as a force for good. Its aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment.

What You’ll Do:

  • Conceive and implement creative ideas on behalf of your clients to generate media coverage, highly relevant or high domain authority links and correctly “position” your clients in the minds of target consumers
  • Put together data driven stories (ability to use Google Trends, Semrush, freely available data sources to create new data) and outreach
  • Put together PR Plans using first and third party data to guide your planning
  • Proactively outreach to key media to maintain and develop senior editor contacts
  • Plan, co-ordinate and organise press trips on behalf of your clients
  • Monitor relevant media/social media, industry association and intelligence reports to increase relationships and knowledge on behalf of clients and agency
  • Oversee the forward features planning and pitching on behalf of client with the support of junior team
  • Write on target pitches, press releases, copy and relevant blog posts as well as newsletter content on behalf of clients
  • Organise and attend meetings with media and industry partners on behalf of clients and without input from Account Director
  • Give input on creative strategy for clients including development of individual PR plans and quarterly objectives
  • Oversee client reporting, ensuring the reports and press coverage is completed and dispatched in a timely manner
  • Oversee client collateral material, photography and brochures maintaining sufficient supplies and ensuring that material is updated on a regular basis, including press kits
  • Produce and deliver client presentations
  • Oversee the operation of an efficient filing system with the junior team
  • Contribute actively to agency’s social media channels, quarterly newsletter and blog
  • Attend internal meetings, events and training sessions as applicable
  • Support on new business/write proposals
  • Qualifications:
  • What You Have:
  • Significant recent PR or Outreach experience within an agency (2-3 years)
  • Good understanding of off-page SEO and GA
  • Good understanding of the differences of traditional vs digital PR outreach – when to employ which strategy for best results for the clients
  • Solid press contacts – across travel, active, lifestyle, beauty and news desks
  • Have a good understanding of best practise media outreach approach to secure results for clients
  • Ability to work as part of a team and to manage client relationships effectively, in person, on Zoom & via email.
  • Be able to research & write high-level & accurate copy – white papers, articles, comment, news releases, case studies, web copy, blog postings etc; excellent attention to detail;
  • Experience of initiating, maximising & sustaining PR plans with rigour & detail
  • New business – Demonstrate willingness and eagerness to contribute to pitches from initial brief to submission & presentation
  • Manage self & others – Excellent time management, ability to coordinate input of junior colleagues, willingness to ‘muck in’ when needed and participate in a wide range of tasks; able to delegate where necessary, ability to meet deadlines & ensure others meet deadlines, manage third parties.
  • Able to adapt to a fast paced environment
  • Show willingness to learn and develop within your role, taking on board constructive feedback and offering solutions to unforeseen problems or hurdles

Bonus points for:

  • Understanding of content strategy, technical and on-page SEO and organic social.
  • Understanding of digital and social media buying landscape and trends
  • Ability to prepare cost estimates for PR/ Digital PR/ Content and Social media strategies.

Our values, which you will need to share in order to thrive at Lemongrass Marketing

  • We adopt a can-do attitude – so we can help our clients to solve problems
  • We are hungry to learn – so that our clients can rely on us to be the best we can be
  • We are results driven – so our clients, our colleagues and the business can rely on us
  • Everything we do is for the greater good – so we can make a positive impact for our clients, for Lemongrass and for wider society
  • We are friendly, fair and firm
Tori - Resized

If you are interested in applying for this role, please send your CV and an accompanying cover letter with your salary expectations explaining why you think you’re a perfect fit for Lemongrass to the HR Team on