“The greatest danger in times of turbulence is not the turbulence – it’s acting with yesterday’s logic.”
Radical change is needed if travel brands are to survive in a post-Covid age. SEO, Social, PPC, PR, content marketing are all converging. This means you are only as strong as your weakest link.
This is why an audit is needed to identify your weak links and rectify them quickly to show hidden revenue opportunities and streamline efficiencies in your marketing spend.”
Find new leads – acquire new high value customers
You run a hotel, a tour operator or a travel start up.
You know you need to find new customers, generate new leads, but are unsure where to focus your budget and attention. PR? Paid Social? SEO? PPC? Display? CRM system? Link building? Newsjacking? Marketing automation? And how does it all fit together?
This is where the Performance Marketing Audit comes in. We take a holistic view at all of the above disciplines and identify where the gaps are – based on solid first party and third party data insights.
Identify channel growth opportunities and revenue opportunities
We then make strategic recommendations based on that data so you know exactly where to spend your money, where to find new customers post-Covid. That way your marketing budget works harder and your business is in the best possible shape when travel resumes.
If you’d like to learn more about our performance marketing audits please contact Mirjam or call +44 1865 237990