"Due to the complexities surrounding the launch of an entirely new resort concept, there is a huge amount to be achieved within a very short period of time. It is a testament to the Lemongrass teams' tenacity, experience and specialisation that the UK quickly established itself as our number one global market in the first year of operation.”

Martinhal Family Hotels & Resorts

Launching a new luxury resort or travel brand into the highly complex and mature UK market requires exceptional consultancy as there are many things that can go wrong. With our decades long experience we guide clients on the best route to take. We have successfully launched countless luxury travel brands into the UK market – and many of those clients are still with us today: Lanserhof, Martinhal, Motel One, Borgo Egnazia, JW Marriott Venice to name just a few.

360° service for maximum impact.

As a truly integrated full-service agency, we can advise our clients on which of our services – PR, Digital & Social Media, Sales Representation, Brand Marketing– are best suited to ensure successful market entry. Our clients can choose a combination to suit their business needs at the moment.

Short haul destinations might opt for more PR support as they influence guests to book direct. Long haul destinations might want a service mix weighted to the trade side.
And of course there is a multiplier effect when your sales, marketing, PR and social media teams are under a single umbrella.

Clients often travel through our services as they mature or change shape.

If you are planning to launch a new luxury hotel or travel brand onto the UK market please contact Mirjam and we can advise on the best strategy for successful market entry. Or call +44 1865 237990