We specialise in digital PR for travel and hospitality brands, with deep expertise in international media. We create coverage people want to read and algorithms want to reference - so your brand is visible wherever travellers are searching, planning and deciding.
What is digital PR?
Traditional PR is a valuable part of getting coverage. But in 2025 and beyond, visibility isn’t just about being in the right Sunday supplement. It’s about being referenced by AI systems, appearing in “people also ask” boxes, and earning trust in a sea of other options.
We fuse PR, link building and AI optimisation to place your brand in front of future travellers. Whether they’re browsing Google Search or generative AI summaries, we’ll get you where they want to be.
Why digital PR matters for travel
Traditional PR builds awareness.
Digital PR builds authority.
By earning high-quality online coverage and credible links, digital PR helps your travel brand:
- Appear in trusted travel and lifestyle media (especially US titles)
- Drive qualified traffic and bookings through authoritative backlinks
- Strengthen visibility in Google Search and AI Overviews
- Signal expertise and credibility to AI tools like ChatGPT and Gemini
In short: digital PR helps your brand show up where travellers - and algorithms - look for trusted travel recommendations.
What makes our approach different?
We’re travel specialists first.
And we understand the search landscape inside out.
That means we don’t chase volume, gimmicks or generic “link building”. We create editorially strong, travel-relevant stories that earn meaningful coverage and strengthen your digital footprint at the same time. This is PR designed to work harder.
How we turn coverage into online visibility
You might be earning great coverage, yet finding it doesn’t translate into meaningful website traffic, search visibility or bookings. Or your PR and SEO activity may be running in parallel, without ever fully joining up.
As search evolves, we also see brands unsure how to respond to AI-driven discovery. You’re hearing about AI Overviews, generative search and recommendation tools, but your brand isn’t being surfaced as a trusted source — particularly in competitive markets like the US.
We solve this by connecting brand storytelling with digital visibility. Our digital PR ensures the coverage you earn in travel and lifestyle media strengthens your authority, supports search performance and helps AI systems understand who you are, what you offer and why you’re credible. The result is PR that works harder, travels further, and delivers impact well beyond the headline.
Our services include:
- Digital PR audits and positioning reviews
- Story development and large-scale digital PR campaigns
- Travel-focused media strategy (UK, US and international)
- Journalist outreach and relationship building
- Online coverage and backlink acquisition
- Data-led and experience-led PR campaigns
- SEO-aligned digital PR to support search and AI visibility
- Authority and visibility tracking
- Always-on press office and reactive pitching
- Integrated reporting across PR, search and digital visibility
FAQs
Can we still get quality links in our niche?
Absolutely. Every niche has high-authority websites that want great travel stories. We find them, pitch them, and make sure those links help your SEO and AI presence.
Will this help us appear in AI tools like ChatGPT or Google AI Overviews?
It improves your likelihood. We structure campaigns and content so AI systems can identify you as an expert source in many different ways – including through credible backlinks, schema, and consistent brand mentions.
How do you measure success?
We track coverage, backlinks, referral traffic, and visibility growth across search and AI platforms. From this, you’ll see both brand and technical metrics improve.
Can you work alongside our SEO or PR team?
Yes, that’s where we excel. We’re the bridge between PR creativity and SEO technicals. We’ll collaborate with your in-house teams to strengthen what you’re already doing. You can also work alongside us for SEO and content too, making things much easier than briefing two teams.
FORESTISWith Lemongrass Marketing we found our best partner when it comes to PR in the UK. Whenever setting up partnerships, we look for long term partners. Lemongrass Marketing has been with FORESTIS since the beginning. They supported us in the best way throughout the opening of our hideaway in these challenging times.
Turn your story into search visibility
Ready to earn coverage that travellers and AI trust? Let’s plan your next digital PR campaign.