Digital PR strategies based on data, optimised for AI – to keep your brand visible.
Many travel PR agencies can get you coverage. For us, the secret to long-lasting success is pairing creative and compelling storytelling with the pure power of data.
We uncover the insights we need to create engaging campaigns and pitches, identifying which publications and websites should be on your PR target list (and which ones shouldn’t). We then transform this data into stories journalists want to write about and link to.
These high-quality articles and backlinks don’t just build visibility today - they also feed the training data that powers AI systems. This means your brand is more likely to appear in Google’s AI Overviews and in responses generated by LLMs like ChatGPT, helping travel brands secure an even stronger presence in the next wave of search.
Combining AI and PR – a future-ready approach
We harness the power of AI alongside proven PR strategies to deliver smarter, faster results. By creating optimised content for for both AI Overviews and the media, we combine cutting-edge tools with human creativity.
This empowers our clients with campaigns that are not only imaginative and newsworthy, but also future-proofed for how audiences - and algorithms - discover stories today.
We integrate with your SEO team - and speak their language
If you’re frustrated that SEO and PR teams work in silos, then digital PR is for you. We’re PR experts who speak the language of SEO, so that you get well integrated and holistic PR campaigns that help with keyword rankings and search visibility.
Combining traditional and digital PR – a holistic approach
We’re experts at delivering the combined weight of both “traditional” and digital PR strategies while working hand-in-hand with your SEO and digital marketing teams. This empowers our clients to benefit from a holistic approach that’s aligned and streamlined (and saves on precious time).
Achieving tangible results
This allows us to get extensive coverage that translates into high-value and relevant SEO. In turn, this helps you to be found on Google, which means tangible results, better search rankings, greater freedom from PPC, and higher revenue.
Our services:
- Digital PR Audits – replacing traditional backlink audits with a more holistic view of your digital footprint
- AI Optimisation – ensuring your brand is discoverable in AI Overviews and LLM / Gemini / ChatGPT responses
- Link Building – strategic, high-authority coverage that drives both traffic and trust
- Data-Driven Storytelling – insights turned into journalist-ready campaigns
- Performance Tracking & KPIs – transparent reporting on visibility, traffic, and AI placement impact
- Newsjacking – using breaking stories and trends to position your brand at the centre of conversations
- Reactive & Commentary – providing timely, expert insights to secure media coverage and thought-leadership opportunities
- Reputation Management – safeguarding and strengthening your brand presence across search, social, and AI-driven platforms
FORESTISWith Lemongrass we found our best partner when it comes to PR in the UK. Whenever setting up partnerships, we look for long term partners. Lemongrass has been with FORESTIS since the beginning. They supported us in the best way throughout the opening of our hideaway in these challenging times.
Learn more
If you’d like to take a proactive approach to travel PR for the digital age, get in touch.