Account Executive

You may have a traditional PR background and want to learn more about digital PR, or you may be a digital PR executive wanting to learn more about traditional PR.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every single qualification. At Lemongrass, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and our company values resonate with you, but your experience doesn’t align perfectly with every requirement in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We have a strong, values-driven culture and are the UK’s first travel communications B Corp, a community of companies that use the power of business as a force for good. Its aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment. One of the biggest perks at Lemongrass is that we work a 4-day week – on full 5-day pay.

• Write compelling accurate pitches, press releases, and other forms of written content and secure coverage and links for our clients.
• Build and maintain long-term relationships with clients and media.
• Attend media events, media meetings, and networking opportunities to expand your network and represent Lemongrass.
• Plan, co-ordinate, and organise multiple press trips on behalf of your clients.
• Work effectively in a team environment and collaborate with all members of the team.
• Provide reliable support for your Account Manager, hitting deadlines and managing multiple client deadlines.
• Deliver all work on time and within budget.
• Support in strategic media outreach, press material development, and event management with a heavy focus on daily media outreach and pitch development.
• Be responsible for timely and accurate reporting, clipping management, agendas, and travel booking

• Travel or lifestyle PR agency background is ideal.
• Strong writing and outreach skills are necessary – copywriting is a key part of the role.
• Curiosity about changing media landscape.
• Proactive approach to problem solving.
• Excellent communication, organisational and computer skills are a must, along with the ability to meet deadlines, juggle multiple tasks, and handle a fast-paced environment.

• Foreign languages
• Curiosity of mind and wanting to learn
• Interest in sustainability
• Knowledge of the current and future social media universe including established and emerging channels
• Understanding of SEO tools
• Understanding of Google Analytics
• Just generally being a nice person and team player!

HUNGRY TO LEARN - We care about: opening minds, growing as individuals, and expanding our horizons.

MEANINGFUL RELATIONSHIPS -We care about: symbiotic relationships, shared values and shared happiness. With a commitment to connecting with others and the world around us, we strive to build meaningful relationships.

FOR THE GREATER GOOD - We care about: being meaningful, sustainable and authentic. We want to be a part of the solution. In a changing world, we seek to make a positive impact for our clients, for Lemongrass, and for wider society.

LEADING THE WAY - We care about: carving a path, making change happen, and doing things differently. We’re leading the way in travel PR by combining traditional and digital methods with specific sector expertise.

Please Note: These duties defined in this Job Description are not definitive and may be subject to future amendments following appropriate consultation