TripAdvisor – should you ignore negative reviews?
We were asked to look at a client’s presence on TripAdvisor and to suggest some tips for best practice - here, we share our recommendations.
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
The secret 4-step formula behind a successful marketing pop-up
What is it that makes a pop-up different from any other event? Here, we detail our four step formula for your destination or hotel's pop-up event success.
Three reasons to turn down a blogger or social media influencer
We share three things we look for when reviewing every single opportunity regardless of if they’re from someone on our database already, or an influencer we’ve not had on our radar before.
Why brand collaborations make sense for your independant hotel
Sometimes in life, together really is better. That’s definitely true when it comes to like-minded brands collaborating in the hospitality space.
Image is everything: From Press Coverage to Social Media Success
In a world where image-led social media is ubiquitous, beautiful pictures have become currency. For the travel industry especially, this couldn’t hold more truth.
A guide to capturing beautiful pictures that tell your brand story
The bar is high for travel photography, but taking a quality photo isn’t hard! Discover how to create beautiful images that tell your brand story.
7 ways to unlock the power of the LGBT traveller
We’ve put together 7 key steps you can take to unlock the power of the travelling LGBT market for your hotel, destination or travel brand.
6 easy ways hotels can repurpose PR coverage to make it go further
How to repurpose your coverage to raise brand awareness and boost brand credibility.
5 reasons hotels should be open to working with Travel Bloggers
The rise of the ‘blogger’ has transformed PR methods, offering contemporary and alternative ways of working - how can your brand make the most of this trend.
Our top tips for a smart and successful social media takeover
A social media takeover means giving your social accounts to an external influencer, brand or person. But why would you want to do this? And how can you pull it off?
How to assess if a social influencer is worth collaborating with
Gone are the days where journalists rule the roost and are the primary source of brand awareness or means of maintaining your reputation.
Are press releases a dying form of communication for PRs?
According to the CIPR, 99% of press releases go straight in the bin. So is a press release really the best way of communicating your brands news?
View our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
Get started
To share where you’re going, and talk about how we can help you get there, contact our team.