How to work with travel influencers: The ultimate guide
Travel brands understand the importance of working with influencers. But there’s so much to unpack, and so many pitfalls to avoid.
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
Destination PR: How to attract cultural travellers
An industry-celebrated digital PR campaign for our client, Leipzig Tourism, didn’t just boost their backlink profile; it won them a new, diversified audience.
Most travel brands have two kinds of competitors – but only know about one
Just like pro athletes, most CEOs and marketing directors know exactly who their competitors are. What are “Search competitors” and why are they important?
Travel PR: Why having 10 pieces in The Times is not as good as you think
Too much of a good thing can really ruin something great. Take Christmas dinner – amazing once a year. But every single day? The same thing goes for travel PR coverage.
The best outdoor adventure travel marketing campaigns – and why they worked
We asked the Lemongrass team what they think the best outdoor adventure travel marketing campaigns in recent memory are, and why.
How to be a truly customer-centric travel brand: it starts with listening
Being customer-centric doesn’t mean “going above and beyond”. In fact, when you become truly customer-centric – it’s not about you at all.
Why your SEO strategy should ALWAYS include your PR team
Let’s explain why the best SEO strategy for travel brands MUST include input from your PR team, plus how the two disciplines can inform each other.
How to get your travel brand on TV
Sounds too good to be true, right? In this post, our expert travel PR team reveals their top tips on how to get clients on national news programmes.
HELP! My social media isn’t working! A guide for travel brands
What makes a good social media strategy? Here’s our no-nonsense guide to social media for travel brands – starting with the fundamentals.
8 most effective tips for working with influencers
There’s never been a bigger opportunity for working with influencers – but here’s what you should know before you invest.
4 tools to unearth trending topics before your competitors
Covid-19 has accelerated the news agenda like nothing before. So how do you get in the news and get noticed?
Digital vs traditional PR what is the difference and why should you care?
What is digital PR? And why does it generate incredible results? How is it different from traditional PR? Find out the key differences and why it matters.
View our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
Get started
To share where you’re going, and talk about how we can help you get there, contact our team.