Travel brands: Use data to find Your audience – and tell your story
We were approached by a luxury tour operator that was struggling to get the right kinds of direct bookings - this is how we helped.
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
The meteoric rise of digital travel PR
But what is digital PR? How can travel brands use it – and why? Find out in this post, with some practical, actionable tips to take away.
How to Generate the Right Kind of Leads for your Travel Brand
Our Head of Content and Search, Tara Schwenk, explains how your travel brand can perform a content audit – and why it’s so important to do in order to reach future guests.
PR’s biggest SHOCK in 2022? The rise of travel and lifestyle newsletters
In this post, we’ll explore how and why newsletters have exploded in 2022, with some of the best examples we’ve seen – and why travel and lifestyle brands should be getting on them.
9 Ways Press Trips Changed after Covid
Here are nine key ways the landscape has shifted – and a glimpse at the future of press trips in the Metaverse…
Are Media Missions, Press Launches and Press Days old news for travel brands?
We ask, in a post-covid world, are Media Missions, Press Launches and Press Days old news for travel brands?
“My PR agency always asks me for news, but we don’t have any!”
Find out how we come up with newsworthy pitches for our clients – and learn how you can use our tips and tricks to come up with news yourself to land great coverage.
Deep links: the killer ingredient for your travel and tourism PR strategy
Why are deep links important? And how they can help your travel brand get found? Find out here.
The ultimate guide to TikTok for travel brands
TikTok for travel brands: why you should do it, and how to NAIL IT
How to win in Travel PR in 2022 – The Ultimate Guide
Covid has changed a lot of things in travel PR. So we know what we should continue to do – and what we should stop doing in 2022.
How to work with travel influencers: The ultimate guide
Travel brands understand the importance of working with influencers. But there’s so much to unpack, and so many pitfalls to avoid.
Destination PR: How to attract cultural travellers
An industry-celebrated digital PR campaign for our client, Leipzig Tourism, didn’t just boost their backlink profile; it won them a new, diversified audience.
View our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
Get started
To share where you’re going, and talk about how we can help you get there, contact our team.