Social Media – the New Search Engine?
For over twenty years, Google has been the dominant search engine in every single country that has access to it. But is all that about to change?
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
Top 10 Takeaways from Country & Town House's New Travel Guidelines
The world’s first B Corp certified glossy magazine announces new guidelines for travel features. What does this mean for the future of travel writing – and for your travel brand?
SEO vs PPC - Why travel brands shouldn't rely on Pay-Per-Click marketing
Navigating digital marketing can sometimes feel like deciphering a secret code. In our latest blog we break down the differences between SEO and PPC and how your travel brand can use these tools to your advantage.
5 things we learnt from Carbon Literacy training and how it can help your travel business
In October, Lemongrass Marketing took part in a Carbon Literacy for Marketers course. Here are some of our takeaways from the day, and more importantly, how you can put them into practice.
How to write a PR Plan for your travel brand
As a new year approaches, we examine how travel brands can formulate a successful PR plan aligned to their business goals.
Adopting a tourism model focused on regeneration requires rethinking KPIs
As we approach the end of the year, KPIs and goal setting sit at the top of many clients to-do lists. Here's how to design KPIs that are fit for the future.
We’re now a Certified B Corp! Find out how to become one and how it could benefit your travel brand.
After a long journey, we are incredibly proud to share that Lemongrass is now a certified B Corp. Here are our top tips for travel brands who want to achieve B Corp status for themselves.
The ultimate introduction to social media marketing: Which channels should your travel brand be on?
The first of our three-part blog series designed to introduce you to the fundamentals of social media marketing for travel brands. Stay tuned for more.
Can marketing save the planet?
Marketers are architects of desire. We make people want things. As an industry, do we make people want things that fuel overconsumption, or do we choose a better path?
How to measure travel PR: the metrics that matter
Throughout this three-part series, we've navigated the intricacies of selecting the right agency and maximising your agency’s potential. However, our journey wouldn't be complete without delving into the realm of measuring the effectiveness of PR.
How to make the most of your PR agency
The second part of our latest blog series explores how brands can unleash the full potential of their PR agency. Stay tuned for more.
The ultimate guide to choosing the right PR Agency for your travel brand
The ultimate guide to choosing the right PR Agency for your travel brand
View our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
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To share where you’re going, and talk about how we can help you get there, contact our team.