How to Win Awards: The Essentials Travel Brands Need to Know
In the world of travel, awards can be game-changers. But with so many awards out there, how do you determine which ones are worth your time and effort? And what does it take to win?
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
What are content pillars, and why do you need them for influencer marketing?
Marketing a travel brand on social media can be a challenge, and defined strategies are needed to manage the constant pressure of creating, posting, managing influencers and keeping up with trends, this is where content pillars come in.
How we are reducing our Carbon Emissions with Carbon Budgets
Travel brands often neglect sharing their sustainability efforts for fear of not doing enough, but our journey of reducing carbon emissions through a Green Travel Policy and Carbon Budgets shows that collective imperfect efforts are more impactful than isolated perfection.
Collaboration among destinations is essential for a sustainable future of tourism
To create high-quality, beneficial travel experiences for everyone, it's time to look beyond destination boundaries.
The top 10 questions our clients ask us about Digital Travel PR – 2024 Update
With recent buzz surrounding the best practices for link building, we've decided to dust off one of our previous popular blogs and give it a shiny new makeover (after all making the most of good content is always what we advise our clients!). So grab your seatbelt and prepare for takeoff as we embark on a journey to explore the latest and greatest in the ever-evolving world of digital marketing. Welcome aboard!
Are your press releases being ignored? Discover the secrets to writing releases that grab attention
Travel PR has seen a huge amount of evolution and change in recent years, but there's one trusty companion that refuses to fade into obscurity: the good old press release.
Social Media – the New Search Engine?
For over twenty years, Google has been the dominant search engine in every single country that has access to it. But is all that about to change?
Top 10 Takeaways from Country & Town House's New Travel Guidelines
The world’s first B Corp certified glossy magazine announces new guidelines for travel features. What does this mean for the future of travel writing – and for your travel brand?
SEO vs PPC - Why travel brands shouldn't rely on Pay-Per-Click marketing
Navigating digital marketing can sometimes feel like deciphering a secret code. In our latest blog we break down the differences between SEO and PPC and how your travel brand can use these tools to your advantage.
5 things we learnt from Carbon Literacy training and how it can help your travel business
In October, Lemongrass Marketing took part in a Carbon Literacy for Marketers course. Here are some of our takeaways from the day, and more importantly, how you can put them into practice.
How to write a PR Plan for your travel brand
As a new year approaches, we examine how travel brands can formulate a successful PR plan aligned to their business goals.
Adopting a tourism model focused on regeneration requires rethinking KPIs
As we approach the end of the year, KPIs and goal setting sit at the top of many clients to-do lists. Here's how to design KPIs that are fit for the future.
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How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
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To share where you’re going, and talk about how we can help you get there, contact our team.