With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
Marketing a travel brand on social media can be a challenge, and defined strategies are needed to manage the constant pressure of creating, posting, managing influencers and keeping up with trends, this is where content pillars come in.
Travel brands often neglect sharing their sustainability efforts for fear of not doing enough, but our journey of reducing carbon emissions through a Green Travel Policy and Carbon Budgets shows that collective imperfect efforts are more impactful than isolated perfection.
To create high-quality, beneficial travel experiences for everyone, it's time to look beyond destination boundaries.
With recent buzz surrounding the best practices for link building, we've decided to dust off one of our previous popular blogs and give it a shiny new makeover (after all making the most of good content is always what we advise our clients!). So grab your seatbelt and prepare for takeoff as we embark on a journey to explore the latest and greatest in the ever-evolving world of digital marketing. Welcome aboard!
Travel PR has seen a huge amount of evolution and change in recent years, but there's one trusty companion that refuses to fade into obscurity: the good old press release.
For over twenty years, Google has been the dominant search engine in every single country that has access to it. But is all that about to change?
The world’s first B Corp certified glossy magazine announces new guidelines for travel features. What does this mean for the future of travel writing – and for your travel brand?
Navigating digital marketing can sometimes feel like deciphering a secret code. In our latest blog we break down the differences between SEO and PPC and how your travel brand can use these tools to your advantage.
In October, Lemongrass Marketing took part in a Carbon Literacy for Marketers course. Here are some of our takeaways from the day, and more importantly, how you can put them into practice.
As a new year approaches, we examine how travel brands can formulate a successful PR plan aligned to their business goals.
As we approach the end of the year, KPIs and goal setting sit at the top of many clients to-do lists. Here's how to design KPIs that are fit for the future.
After a long journey, we are incredibly proud to share that Lemongrass is now a certified B Corp. Here are our top tips for travel brands who want to achieve B Corp status for themselves.
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
To share where you’re going, and talk about how we can help you get there, contact our team.
