Overtourism: A Wicked Problem in Need of New Solutions
Overtourism is a wicked problem that requires more than just quotas and visitor fees—it demands a fundamental shift in how we approach tourism.
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
Guaranteed Editorial Commissions: What are they, and Why are they Important?
When you’ve got a great PR team on your side, guaranteed editorial commissions are a done deal. But why do they matter, and what are the rules?
Are Exclusives Worth It?
What makes a PR story “exclusive” and are they worth it? We explore the power (and pain) of exclusive coverage, with insights gathered from recent stories.
To Event or Not to Event? Pros and Cons of Running Media Events
What is a media event, and should you be doing them? Learn more about how they work, how to set them up – and what they can do for your travel brand.
How to Win Awards: The Essentials Travel Brands Need to Know
In the world of travel, awards can be game-changers. But with so many awards out there, how do you determine which ones are worth your time and effort? And what does it take to win?
What are content pillars, and why do you need them for influencer marketing?
Marketing a travel brand on social media can be a challenge, and defined strategies are needed to manage the constant pressure of creating, posting, managing influencers and keeping up with trends, this is where content pillars come in.
How we are reducing our Carbon Emissions with Carbon Budgets
Travel brands often neglect sharing their sustainability efforts for fear of not doing enough, but our journey of reducing carbon emissions through a Green Travel Policy and Carbon Budgets shows that collective imperfect efforts are more impactful than isolated perfection.
Collaboration among destinations is essential for a sustainable future of tourism
To create high-quality, beneficial travel experiences for everyone, it's time to look beyond destination boundaries.
The top 10 questions our clients ask us about Digital Travel PR – 2024 Update
With recent buzz surrounding the best practices for link building, we've decided to dust off one of our previous popular blogs and give it a shiny new makeover (after all making the most of good content is always what we advise our clients!). So grab your seatbelt and prepare for takeoff as we embark on a journey to explore the latest and greatest in the ever-evolving world of digital marketing. Welcome aboard!
Are your press releases being ignored? Discover the secrets to writing releases that grab attention
Travel PR has seen a huge amount of evolution and change in recent years, but there's one trusty companion that refuses to fade into obscurity: the good old press release.
Social Media – the New Search Engine?
For over twenty years, Google has been the dominant search engine in every single country that has access to it. But is all that about to change?
Top 10 Takeaways from Country & Town House's New Travel Guidelines
The world’s first B Corp certified glossy magazine announces new guidelines for travel features. What does this mean for the future of travel writing – and for your travel brand?
View our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
Get started
To share where you’re going, and talk about how we can help you get there, contact our team.