With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
Following our Autumn 2025 Media Roadshow, we spent time in conversation with leading travel journalists and storytellers to understand the ways in which travel stories are now being commissioned, told and trusted. They're evolving - so what does that mean for your brand? We’ve distilled these insights into our exclusive 2026 travel media trends blog, giving you a clear view of what’s ahead and how to stay visible, relevant and credible.
Back in 2022, we pulled together our most requested “save the budget” projects to help brands make smart, strategic choices.
With so much going on, making press events happen can be tough. But how can we make them work smarter, not harder?
The first series of the It’s a Journey podcast gave us more than just great conversations. It held a mirror up to the travel industry and asked some tough questions. With over 1,300 downloads already and a second series in the making, we’re revisiting those conversations, celebrating the impact of our first series and the stories that inspired it.
Destination marketing is facing a choice: scale back, or sharpen up. “Less but better.” That’s how travel writer Nina Karnikowski describes the way people are travelling now.
Are you starting to plan your 2026 PR and marketing budgets? You’re not alone. Autumn is traditionally the season for budget planning, and this year the challenge is greater than ever.
You might have noticed that Google search results look a little... different. Since May 2024, AI Overviews (those new top-of-search summaries) have rolled out across most queries. They pull in quick-fire answers from across the web and present them front and centre, often with no need for users to click through. That means the way people find travel brands is changing, fast.
We are over the moon to have won The Sunday Times Best Places to Work Award, for the second time. And, for the first time, we’ve been named Best Small Company in the Marketing and Advertising Industry category.
Originally published in 2019, we’ve revisited and updated this blog for Pride Month 2025 to reflect today’s cultural and industry climate. For travel brands genuinely committed to inclusivity, the opportunity and the responsibility to show up with care, courage and consistency has never been clearer.
Fresh from our recent webinar, Communicating Impact: Why, What, and How, we felt it was the perfect moment to put pen to paper and share some practical ways travel brands can, and should, communicate their impact.
Why does accessibility matter in travel? The fact that this is even a question is actually part of the problem. Why wouldn’t accessibility matter in travel? It should matter in every aspect of life – from public transport, to education, to social media, and beyond. Travel has always been lower in the pecking order, but some would argue that the change has started.
At Lemongrass, part of our mission has always been to foster authentic connections; building relationships with media, journalists and content creators, to help us tell the stories of travel brands. And for years, Twitter – now rebranded as X – served as a valuable way for us to do this.
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
To share where you’re going, and talk about how we can help you get there, contact our team.
