Head of Content Marketing & Search

Lemongrass Marketing is a Traditional + Digital PR & Content agency for travel brands in the world’s most beautiful destinations.

We help travel brands grow by deliver PR and Content strategies based on digital audience insights.

This role has arisen as we transition from a Traditional PR agency to a fully integrated Traditional + Digital PR and Content agency.

This is an exciting opportunity for an ambitious senior digital marketeer with a strong understanding of travel & tourism to help grow the agency and shape our offering.

We have a strong, values-driven culture and are en route to becoming the UK’s first travel communications B-Corp, a community of companies that use the power of business as a force for good. Its aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment.

What You’ll Do:

Developing a new division

  • Set up, develop and grow the Content &Search team at Lemongrass. This means that initially you will need to bring in new business and implement these strategies yourself until we have enough business to be able to employ further specialists. We are offering off-page and on-page SEO, but will work with you to see whether we should also be offering technical SEO services inhouse.
  • A huge part of this role will be to develop and implement strategies and workflows that enable the PR Team to formulate PR strategies that are based on search and audience insights.

Marketing:

  • Oversee the entire marketing function for Lemongrass – develop and implement suitable content, social, paid and PR strategies to win new business. Team support is available but limited, so we are looking to you to oversee, implement and coordinate all marketing outreach. We currently use Hubspot and Mailchimp, but are looking to better integrate the marketing with the lead generation function. We are also planning on launching a new website in 2022.

New business:

  • Work with the Senior Management Team to develop new product offering (Content, Digital PR – how this integrates with SEO)
  • Lead pitches from start to finish and bring new business over the line. Our focus is on bringing in more sustainable, outdoor/adventure/wildlife/cultural travel clients and tourist boards.

Operations:

  • Develop operational procedures for new product offering so that the specialist consultants work together in a seamless, integrated and profitable way.

Our values, which you will need to share in order to thrive at Lemongrass Marketing

  • We adopt a can-do attitude – so we can help our clients to solve problems
  • We are hungry to learn – so that our clients can rely on us to be the best we can be
  • We are results-driven – so our clients, our colleagues and the business can rely on us
  • Everything we do is for the greater good – so we can make a positive impact for our clients, for Lemongrass, and for wider society
  • We are friendly, fair and firm
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If you are interested in applying for this role, please send your CV and an accompanying cover letter explaining why you think you’re a perfect fit for Lemongrass to the HR Team on  hr@lemongrassmarketing.com