Commercial Director – Maternity Cover

Lemongrass Marketing is a progressive travel marketing and communications agency that aligns earn-first, data-driven campaigns with the customer journey, to deliver maximum impact for clients. Our travel and hospitality consultants help hoteliers generate increased bookings year-round by developing measurable campaigns that guide customers’ journeys for our hotel clients and deliver a clear return on investment.

We have a strong, values-driven culture and are en route to becoming the UK’s first travel communications B-Corp, a community of companies that use the power of business as a force for good. Its aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment.

If you are hungry to learn, have a can-do attitude, are a friendly, fair and firm team player and are results-driven we’d love to hear from you.


What You’ll Do:

The Commercial Director is an integral part of the Senior Management team and has ultimate responsibility for developing the new business strategy to achieve our 10-year growth plan. You will focus on promoting Lemongrass Marketing and its services and growing our client portfolio. Key areas of responsibility will be identifying insight-based opportunities and building relationships with prospective and existing clients and generating new business. You will need to be strategic, energetic, highly motivated and results-driven.

  • Overall responsibility for developing and implementing the new business strategy, new business budget and ensuring that revenue targets are being hit. Track, measure and analyze commercial metrics using KPIs and scorecards.
  • Overall management of the Lemongrass Marketing brand. We are planning to rebrand in the next 12 months and you will oversee and implement the new brand identity
  • Design and implement a lead generating inbound marketing strategy – oversee and manage social media and SEO strategy, thought leadership articles, whitepapers, speaking opportunities, etc.
  • Create a structured and sustained outreach programme, targeted at new and lapsed clients
  • Responsible for seeking out areas of business growth for the business
  • Set company-wide new business accountabilities and oversee delivery on time and to budget
  • Oversee and proactively manage the new business process from initial pitch to returned signed contract with Account Director, M.D. and Client Services Director to a successful conclusion
  • Work closely with the MD to develop cutting edge, strategic new business initiatives that continue to build on our brand profile
  • Develop compelling company credentials and pitch winning documents and presentations
  • Excellent relationship building skills with a proven track record in converting prospects into new clients.
  • Motivate and lead the team to deliver stretching revenue targets
  • Understand prospective clients’ requirements and confidently demonstrate the added value of Lemongrass Marketing’s framework and methodology across multiple services


 What You Have:

  • Significant experience working in a senior business development role in a creative agency or management consultancy
  • Proven track record of new business wins and achieving revenue growth
  • Demonstrable strategic and business vision
  • Strong working knowledge of integrated marcomms disciplines (PR, Digital, Social, design, brand) ideally in the travel industry
  • Proven track record of public speaking and leading pitch presentations
  • Ability to generate new ideas and content as door-openers
  • Excellent leadership skills to inspire and motivate colleagues, clients and prospective clients alike
  • Excellent written and communication skill
  • Highly organised and eye for detail
  • An excellent understanding of working in a full-service agency
  • Excellent organisational and time management skills
  • Experience of embedding a high performance and customer culture in your daily work
  • Confident, out-going and resilient personality with energy, enthusiasm and a passion for success

Bonus Points For:

  • Experience within the travel industry
  • Digital experience
  • Languages

Our values, which you will need to share in order to thrive at Lemongrass Marketing

  • We adopt a can-do attitude – so we can help our clients to solve problems
  • We are hungry to learn – so that our clients can rely on us to be the best we can be
  • We are results-driven – so our clients, our colleagues and the business can rely on us
  • Everything we do is for the greater good – so we can make a positive impact for our clients, for Lemongrass, and for wider society
  • We are friendly, fair and firm

Please Note: These duties defined in this Job outline are not definitive and may be subject to future amendments following appropriate consultation.

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If you are interested in applying for this role, please send your CV and an accompanying cover letter explaining why you think you’re a perfect fit for Lemongrass to the HR Team on