Around the World in 20 clients: The Lemongrass World 2018 Press Day

Lemongrass Annual Press Day

80+

publications presented with our client news to top tier travel and lifestyle jounalists in one day

60+

hours worth of quality one-to-one media briefings

130+

individual press opportunities secured for our clients for 2019

“I loved meeting the Lemongrass team and hearing about all their upcoming projects. Their in-depth knowledge of clients’ openings was really refreshing, and I am looking forward to working with the team throughout 2019”

Vogue

pressday_petersham

The concept

Being appointed by our international travel clients to raise their media profiles in the UK and Ireland means we need to find the most effective way for key journalists, influencers and personalities to learn about their brands and keep them front of mind throughout the year.
With clients dispersed all over the world – a large number throughout Europe and as far afield as the Maldives and Mauritius – we needed to bring our Luxury hotels and destinations to life in London – showcasing them to the crème de la crème of the capital’s travel writing and influencer/blogger communities.

The challenge

Agency press days in London are ten-a-penny and travel journalists are notoriously busy. We needed to get key target media and influencers out of the office during a particularly busy season- so gathering the very best stories and 2019 news hooksfrom our clients was imperative, as well as sourcing the perfect venue.
We chose to host the day at London’s hottest new restaurant, The Petersham at Petersham Nurseries in Covent Garden, offering ‘first look access’ and exclusive news of key 2019 calendar events, including new openings, unmissable festivals and events and the best, most exclusive experiences on offer from our clients. We immediately received a huge number of RSVP responses and interest in the event.

The results

This year saw the Lemongrass team:

Represent our Lemongrass travel clients: during one-to-one briefings with key journalists including writers for Brides, Condé Nast Traveller, Country & Townhouse, Evening Standard, House & Garden, The Telegraph and Vogue, among many others

Pitch to journalists from over 80 top-tier travel and lifestyle publications and outlets: exactly where our clients want to be seen

Secure over 130 potential leads for our clients in 2019