Lemongrass Marketing 2019 Press Day

Lemongrass Annual Press Day

90+

publications presented with our client news to top tier travel and lifestyle jounalists in one day

65+

hours worth of quality one-to-one media briefings

160+

individual press opportunities secured for our clients for 2020

“Congratulations on a wonderful press day by the way - one of the best I’ve ever been to (in 20+ years).”

Sarah Todd

European Spa

The concept

Being appointed by our international travel clients to raise their media profiles in the UK and Ireland means we need to find the most effective way for key journalists, influencers and personalities to learn about their brands and keep them front of mind throughout the year.
With clients dispersed all over the world – a large number throughout Europe and as far afield as the Maldives and Mauritius – we needed to bring our Luxury hotels and destinations to life in London – showcasing them to the crème de la crème of the capital’s travel writing and influencer/blogger communities.

The challenge

Agency press days in London are ten-a-penny and travel journalists are notoriously busy. We needed to get key target media and influencers out of the office during a particularly busy season- so gathering the very best stories and 2020 news hooks from our clients was imperative, as well as sourcing the perfect venue.
We chose to host the day at London’s private members club Mortimer House in Fitzrovia, offering ‘first look access’ and exclusive news of key 2020 calendar events, including new openings, key trends, events and the best, most exclusive experiences on offer from our clients.

The results

This year saw the Lemongrass team:

Represent our Lemongrass travel clients: during one-to-one briefings with key journalists including writers for Condé Nast Traveller, Tatler, Lonely Planet, Country & Townhouse, Evening Standard, LUXX, Elle Decoration, MTV Travel and Esquire, among many others

Pitch to journalists from over 80 top-tier travel and lifestyle publications and outlets: exactly where our clients want to be seen

Secure over 160 potential leads for our clients in 2020