Launching a luxury health clinic to the UK market

Lanserhof

Winner

The European Hotel Design of the Year Award 2014

Winner

Best Medical Spa, European Health and Spa Awards (4 years running)

Winner

Tatler Spa Award 2017

"Lemongrass is the perfect agency for us. They combine public relations with economic thinking and view each tactic also from a marketing perspective. With the help of Lemongrass, we have been featured in nearly all relevant leading media in the UK such as Tatler, Condé Nast Traveller, Country & Townhouse, Harper’s Bazaar, Vanity Fair etc. within only six months.”

Lanserhof

The Client

The Lanserhof Group is built around the Lans Med concept; a holistic health philosophy that combines Modern Mayr Medicine and cutting-edge medical knowledge. Tegernsee is Lanserhof’s latest luxury health resort taking the form of a state-of-the-art centre that tends to its affluent clients in a beautiful and tranquil environment.

The Challenge

While the Lans Med concept is well known in German-speaking markets, it was virtually unheard of in the UK.

We knew there was a base of strong interest in integrated health to tap into, however, with the price of a week-long stay averaging around £6,000, we were bound to narrow our focus to the highest income brackets.

Results

Just 12 months after the launch of our targeted media campaign, combined with a series of press trips, we had secured coverage in all of the UK’s high-end publications. This invaluable exposure generated an aspirational aura around both the Lanserhof brand and the Tegernsee resort.

Media Coverage

Tatler Spa Awards 2015

European Hotel Design Awards 2014 (First in every category entered and Overall Winner for Design)
European Hospitality Awards 2014

Tatler
Condé Nast Traveller
European Spa Magazine
Red Magazine
Modern Spa Magazine
Sunday Times Style Magazine
Daily Mail
Country & Townhouse
Epicurean Life
Harper’s Bazaar
Psychologies

PR Results

Circulation= 192,629,464
Equivalent advertising value = £671,135 / £929,112