Best Medical Spa, European Health and Spa Awards (4 years running)
Tatler Spa Award 2017
"Lemongrass is the perfect agency for us. They combine public relations with economic thinking and view each tactic also from a marketing perspective. With the help of Lemongrass, we have been featured in nearly all relevant leading media in the UK such as Tatler, Condé Nast Traveller, Country & Townhouse, Harper’s Bazaar, Vanity Fair etc. within only six months.”
The Lanserhof Group is built around the Lans Med concept; a holistic health philosophy that combines Modern Mayr Medicine and cutting-edge medical knowledge. Tegernsee is Lanserhof’s latest luxury health resort taking the form of a state-of-the-art centre that tends to its affluent clients in a beautiful and tranquil environment.
While the Lans Med concept is well known in German-speaking markets, it was virtually unheard of in the UK.
We knew there was a base of strong interest in integrated health to tap into, however, with the price of a week-long stay averaging around £6,000, we were bound to narrow our focus to the highest income brackets.
Just 12 months after the launch of our targeted media campaign, combined with a series of press trips, we had secured coverage in all of the UK’s high-end publications. This invaluable exposure generated an aspirational aura around both the Lanserhof brand and the Tegernsee resort.
Tatler Spa Awards 2015
European Hotel Design Awards 2014 (First in every category entered and Overall Winner for Design)
European Hospitality Awards 2014
Condé Nast Traveller
European Spa Magazine
Modern Spa Magazine
Sunday Times Style Magazine
Country & Townhouse
Equivalent advertising value = £671,135 / £929,112