What does Mastering Sustainable Communications cover?
Building on our popular blog posts, our webinar series is crafted by travel marketing experts who understand the unique challenges and opportunities we're all facing in a uncertain market.
As an agency, we care about making travel meaningful. Mastering Sustainable Communications is a masterclass series in how to tell your brand's story effectively, without purpose-hushing. Our webinar series will provide strategic, sustainable and forward thinking outcomes for travel brands who want to work holistically when it comes to communications.
PR is no longer just about press trips. It's about SEO, content marketing, influencer marketing, AI, and so much more. Our webinar series delves into all these aspects of modern PR, providing you with the knowledge and tools to maximise your brand's potential. Whether you are an experienced marketer or new to the field, our sessions will provide you with the insights and tools needed to thrive.
Here's what else you can expect across each 45 minute session:
- Industry-Specific Topics: Dive into the most relevant and current trends in travel marketing, including greenwashing and purpose-hushing, GA4, influencer marketing and many other hot topics we get asked about regularly.
- Best Practice: Our series is designed to give you a full understanding of how to communicate to your audience, when, where and how.
- Expert Insights: Gain knowledge from seasoned marcomms professionals who bring a wealth of experience and practical advice.
- Interactive Learning: Engage with our experts through live Q&A sessions, and gain actionable insights you can implement immediately.
- Exclusive Resources: Access valuable materials, case studies, and tips tailored specifically for the travel industry.
- Community: Come together with a community of likeminded peers and hear from industry leaders.
Register your interest
Follow the link below to register for our first 2024 Lemongrass Mastering Sustainable Communications Webinar: Travel Trends that Matter in 2025.
Series Details
We're beginning with a deep dive into the trends that will shape 2025 in the travel industry. Following the release of the Lemongrass 2025 Travel Trend report we will take you through our learnings, sharing insight from industry experts on a journey through the trends that will matter in the new year.
We'll also cover topics exploring how to communicate your sustainability story with confidence, and without fear of greenwashing; understanding your audience and what tools to use to best impact your marketing efforts; discover the power of AI with ChatGPT; the evolving role of social media in search and influencer marketing, helping you save time and increase efficiency; and the future of link building and SEO to help you stay ahead in digital marketing.
More information on each session will be released in the coming weeks.
Who is this webinar series for?
This webinar series is aimed at anyone within the travel industry with an interest in how to communicate sustainability across multiple different touchpoints and topics. Anyone is welcome, from DOSM's, Marketing Managers, Heads of Sustainability or Owners.
Lemongrass was formed almost 20 years ago as a bolder, brighter and better solution to travel PR. Since then, we’ve collaborated with some of the sector’s leading brands. We will be bringing together our wealth of experience across sectors, including insights from tourism boards and destinations, independent hotels, tour operators and those within the travel tech space.
I must thank you – it was a great pleasure having you as experts in your field. I thoroughly enjoyed and appreciated all the helpful and interesting insights.
Evelyn Gorgos, Head of Corporate Communications & Media Relations, Swiss Deluxe Hotels
Speakers
Tara Schwenk - Head of Content and Search
Tara (she/her) has over 10 years of experience in the marketing and communications sector, delivering creative multi-channel campaigns driven by analytics and data. At Lemongrass, Tara leads creative digital PR campaigns, conducts backlink audits, and spearheads audience insights projects for a diverse range of clients. A seasoned speaker, Tara has recently presented at Pure, Swiss Deluxe Media Summit, ABTA, and BrightonSEO on a range of content and SEO related topics. Passionate about sustainability in travel, Tara actively promotes eco-conscious initiatives and is a proud member of the Conscious Travel Foundation's Philanthropy Committee. She takes responsibility for staying updated on SEO and content marketing developments, consistently seeking ways to optimise and create compelling content.
Abi Best - Managing Director
As Managing Director at Lemongrass, Abi (she/her) expertly spearheads innovative, industry-leading strategies for travel brands, driving remarkable growth and fostering enduring, highly successful partnerships with clients. Abi (she/her) has over 15 years of experience in the travel industry, working with a diverse range of travel brands, including tour operators, independent hotels, and international tourist boards. From award-winning hotel openings, international brand expansions and Tourist Board marketing plans Abi’s experience is trusted by acclaimed names in the travel industry.
A respected speaker at international events, Abi has spoken at PURE, ABTA's Communicating Sustainability training day, and is a regular contributor to the Swiss Deluxe Media Summit and The Conscious Travel Foundation webinars. Sharing insights on the changing communication landscape and how travel brands need to adapt to keep ahead of their competition. Abi is an active member of Travel By B Corp, working closely with all members as a respected collective voice for sustainable and ethical travel.