Over the past year, the tourism industry has seen it all: a backlash against overtourism and travellers seeking alternative holiday destinations, a surge in tech integration and the desire to get back to basics, an increase in short getaways, and lifestyle changes that allow for months on the road. There's also been the desire to hold onto the good ol’ days of blissfully sanitised holidays, paired with the realisation that the future of travel needs parameters and guidance to mitigate ballooning carbon emissions.
Looking back at the trends we anticipated for 2024, we’re pleased to see many of our predictions have evolved into established practices that are now commonplace when we travel. This is especially true, even with the cost-of-living crisis and the deeply ingrained presence of artificial intelligence in our lives.
This points to a couple of certainties in travel: it is always changing, and it is inherently intertwined with societal-level issues and movements.
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