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Contact

Tara Schwenk

As Senior Director of Digital Strategy at Lemongrass, Tara is responsible for creating and executing marketing strategies convert and engage, both online and offline.

Tara (she/her) has over 10 years of experience in the marketing and communications sector, delivering creative multi-channel campaigns driven by analytics and data.

At Lemongrass, Tara leads creative digital PR campaigns, conducts backlink audits, and spearheads audience insights projects for a diverse range of clients. A seasoned speaker, Tara has recently presented at Pure, Swiss Deluxe Media Summit, ABTA, and BrightonSEO on a range of content and SEO related topics.

Passionate about sustainability in travel, Tara actively promotes eco-conscious initiatives and is a proud member of the Conscious Travel Foundation's Philanthropy Committee. She takes responsibility for staying updated on SEO and content marketing developments, consistently seeking ways to optimise and create compelling content.

Recognising the importance of integrating digital PR and SEO, Tara develops strategies that enhance clients' online visibility. Tara has worked with a wide range of travel clients, including Sheldon Chalet, Aracari, Gravetye Manor, Weeva and many others.

Tara graduated from the London School of Economics, with a Master’s degree in Social Anthropology - providing a strong understanding of the theory behind marketing and social influence.

Outside of work, Tara can often be found meticulously planning her next trip abroad or enjoying time with her husband and daughter in the Oxfordshire countryside.

What is a Carbon Commitment?

At Lemongrass, we advocate for carbon pledges, personal commitments to reduce emissions within our organisation. We believe in collective efforts to combat climate change and aim to achieve net zero by 2038. Each team member has pledged specific actions to reduce carbon emissions, reinforcing our shared commitment to sustainability and bringing us closer to our net zero goal. You can find out more about carbon literacy on the Carbon Literacy Project website.

Tara’s Carbon Commitments:

  • Annual website stock takes to minimise digital waste, reduce energy consumption, and lower carbon footprint.
  • Prioritisation of targeted email communication to reduce unnecessary data transmission and storage, fostering engagement and diminishing carbon emissions.
  • Emphasis on sustainable travel practices internally and externally, advocating for responsible resource consumption and lower-carbon travel options.
  • Promotion of these sustainability efforts on Lemongrass Social Media accounts, to inform current and future clients, and inspire others to take actions within the travel industry.