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Contact

Mirjam Peternek-McCartney

Trusted by the most respected names within travel, Mirjam has over 20 years’ experience in travel PR.

Mirjam founded Lemongrass 18 years ago, prompted by a desire to create meaningful change in travel communications.

Her innovative leadership has driven Lemongrass to win multiple awards for the agency’s new approach to travel communications, blending the creativity and storytelling of PR with the strategic strength of data insights.

In 2023 Lemongrass became an accredited B Corp and won the prestigious Sunday Times Best Places to Work Award. The agency undertakes pro bono work for the Conscious Travel Foundation and was one of the earliest adopters of the 4-day working week.

As one of the industry’s leading figures, Mirjam is regularly invited to speak at global travel events (including Pure, T Fest and TTG Luxury Travel Summit) and is a frequent guest on industry podcasts.

She is a judge on the EMEA Purpose Awards and sits on the board of Travel by B Corp, Travel by B Corp refers to travel companies that have earned the B Corp certification, a designation for businesses that meet the highest standards of social and environmental performance, accountability, and transparency.

Mirjam is an alumna of the Goldman Sachs Programme at Oxford University and The Cambridge Institute for Sustainability Leadership.