Living and breathing all things travel when Kristie isn’t working with travel brands day-to-day, she’s travelling the world. From kayaking in crystal clear waters in the Philippines to trekking through the dense jungle of the Khao Sok National Park in Thailand – it’s safe to assume Kristie has a love for adventure travel.
For several years, Kristie has worked with a wealth of high-end global travel clients including the world-renowned Red Carnation Hotel Collection – namely Xigera Safari Lodge, ecotourism, and conservation brand, Singita, and The Safari Collection which operates a collection of lodges and camps in Kenya’s finest locations – to name only a few. These days, Kristie leads communication strategies for clients the likes of Egnazia Ospitalita Italiana, It Mallorca, Hotel Santa Caterina and Lanserhof, among others.
At Lemongrass, Kristie blends both traditional and digital PR to generate results for her clients. From forming relevant brand partnerships to curating link-building digital campaigns, Kristie is forward-thinking and motivated when it comes to increasing brand awareness and elevating a client’s positioning. With a predominant background in traditional PR, Kristie prides herself on her valuable black book of important global media contacts.
Kristie’s all-time favourite press coverage for a client? A four-page print piece dedicated to an independent hotelier in one of the top U.S. publications, Centurion, which was later syndicated online at Departures.
When not at work, Kristie can be found plotting her next adventure, strolling through the English countryside with her beagle, or plonked on a Pilates mat.
What is a Carbon Commitment?
At Lemongrass, we advocate for carbon pledges, personal commitments to reduce emissions within our organisation. We believe in collective efforts to combat climate change and aim to achieve net zero by 2038. Each team member has pledged specific actions to reduce carbon emissions, reinforcing our shared commitment to sustainability and bringing us closer to our net zero goal. You can find out more about carbon literacy at the Carbon Literacy Project website.
Kristie’s Carbon Commitments:
- Drive change by utilising my position within the communications sector to encourage the travel clients and brands I work with to make a real difference and to communicate the importance of reducing their carbon impact on the planet.
- Educate others. It's my responsibility to challenge clients on their ESG frameworks, and to educate them on the importance of doing better when it comes to setting goals and implementing a plan to achieve those goals.
- Make a conscious effort to prioritise only targeted email communication to reduce unnecessary digital carbon footprint.