Jo works across the whole team at Lemongrass, offering strategic campaign and communications advice and creative direction. Her highly experienced, informed and considered approach ensures that she achieves great results for Lemongrass clients that make a business difference.
After studying fashion journalism at the London College of Fashion, Jo graduated with a BA Hons and began her editorial career working in newspapers, moving across to lifestyle media and then into the world of PR – where she fast became MD of a leading independent agency representing a host of global lifestyle brands. Working with international clients ignited her enduring passion for travel which led her to be part of the Lemongrass family.
Between careers, she has spent time travelling in India, Indonesia and South East Asia, living in South West France along the way.
With her immense black book, there’s not often someone that Jo hasn’t come across during her expansive career and she constantly seeks to collaborate and connect her network of industry contacts to bring inspired features, partnerships and activations to life for Lemongrass clients.
Her home life revolves around managing a family of a husband, two young adults, the family dog and a never-ending house renovation. A travel obsessive, she is currently dreaming of spending Christmas in Sri Lanka, every weekend away in Europe, and closer to home, a family trip to Donegal to discover her ancestral and ‘very Celtic’ roots.
What is a Carbon Commitment?
At Lemongrass, we advocate for carbon pledges, personal commitments to reduce emissions within our organisation. We believe in collective efforts to combat climate change and aim to achieve net zero by 2038. Each team member has pledged specific actions to reduce carbon emissions, reinforcing our shared commitment to sustainability and bringing us closer to our net zero goal. You can find out more about carbon literacy at the Carbon Literacy Project website.
Jo's Carbon Commitments:
- Reduce the carbon footprint of our food intake. Around 14% of all emissions come from meat and dairy production, so it’s imperative that we minimise meat and dairy consumption and choose alternative meat free - or vegan- options.
- Switch to LED lighting at home and in my garden office. It’s a no brainer. LED lighting achieves energy savings of 50-70%+, is made of non-toxic materials and is 100% recyclable.
- Turn off turn off turn off! With teenagers and a very active home office there are an embarrassing number of screens in my world. Not only is it good for the planet it’s good for our peace of mind.