Trained in Magazine Journalism at the Cardiff School of Journalism, Isabel (she/her) has spent the last decade writing for and editing titles in the wedding, beauty and women’s lifestyle industries, including Wedding Ideas and Muddy Stilettos. As well as women's lifestyle, travel, food and drink, beauty and fashion editorial, she has written copy for paid campaigns with brands such as the National Trust, The PIG hotels, Hotel du Vin, Lakeland, and Beauty Pie.
Making the leap from journalism to PR means that Isabel has a nose for news and can turn around a pitch or a press release at lightning speed. She’s most in her element when coming up with new ideas for a brand partnership, digital PR campaign or innovative story angle.
Isabel’s also turned her hand to everything from email marketing and social media management to SEO and influencer outreach, giving her a portfolio of skills to put to use on her work with hotels and tourism boards at Lemongrass. Her clients include SCHLOSS Roxburghe, Martinhal Family Hotels & Resorts, G Touring and Basel and Lausanne tourist boards.
In her spare time Isabel likes whipping up vegan recipes she's seen on Instagram, exploring Oxfordshire with her son and planning her next family skiing trip (ideally to her favourite place in the world, Banff).
What is a Carbon Commitment?
At Lemongrass, we advocate for carbon pledges, personal commitments to reduce emissions within our organisation. We believe in collective efforts to combat climate change and aim to achieve net zero by 2038. Each team member has pledged specific actions to reduce carbon emissions, reinforcing our shared commitment to sustainability and bringing us closer to our net zero goal. You can find out more about carbon literacy at the Carbon Literacy Project website.
Isabel's Carbon Commitments:
- Investing in an electric car in 2024, only commuting to our eco-office once a week and avoiding needless work-related travel when remote working is just as effective.
- Continuing to commit to a vegan lifestyle, only providing plant-based options when I am sourcing food for journalists or co-workers during travel or meetings and highlighting vegan restaurants wherever possible for pitches.
- Massively reducing unnecessary emails and keeping communications to Teams wherever possible.
- Filling in our carbon-tracking spreadsheet to get an accurate idea of each team member’s carbon footprint so that Lemongrass can commit to reducing our overall emissions year on year.