This page is a celebration of the progress we’ve made as a certified B Corp and a promise to keep pushing forward.
Here, you’ll find our 2024 Impact Report, stories about the initiatives we’re proud to support, and insights into how we’re ensuring our work leaves a meaningful impact.
Our 2024 Impact Report
Travel is more than a journey—it’s a force for connection. When approached responsibly, travel can enrich lives, support communities, and contribute to the wellbeing of people and the planet.
Our 2024 Impact Report reflects this belief, sharing the steps we’ve taken to align our work with our values. From promoting thoughtful practices with our clients to improving sustainability within our daily operations, this report highlights our progress, celebrates our successes, and acknowledges where we have room to grow.
Transparency and accountability are at the heart of our approach. In this report, we’ve shared the milestones we’ve reached, from reducing carbon emissions on press trips to enhancing our team’s wellbeing. We’ve been transparent with how our team is rewarded and the targets we set that hold us accountable. We’ve also outlined the goals we’re striving towards, reaffirming our commitment to leave a lasting, positive impact on the communities and ecosystems we touch.
The Lemongrass Green Team
To ensure sustainability remains at the heart of everything we do, we have established a dedicated Green Team, led by our first-ever Director of Nature and Director of People and Culture. This team drives key initiatives, from collaborating with volunteer and charity partners to refining our carbon reduction plan and embedding a dynamic sustainability tracker into client reporting.
But the work doesn’t stop at environmental impact. The Green Team also champions diversity, equity, and inclusion (DEI) across our operations. Together, they’re helping us create a more sustainable and equitable future for all.
Volunteering and charity partners
We embrace a 4-day working week, allowing our team to dedicate time to volunteer within communities across the country. We’re hands-on and love getting involved, whether it’s rolling up our sleeves for a practical project or supporting a local cause. In 2024, our team collectively volunteered 174 hours with five community spaces and charities.
From walking dogs and hosting raffles to gardening, we’re always eager to make a difference. We’ve also spent time doing arts and crafts with students and preparing charity shops for launch—no task is too big or small!
We have several volunteer and charity partners, including:
- Cherwell Collective
- Education for all Morocco
- Dogs for Good
- Oxfordshire Animal Sanctuary
- YourSpace
Our partnership with Education for All Morocco came in response to the devastating 6.9 magnitude earthquake that struck Morocco on 8th September 2023. Wanting to help with recovery, we teamed up with Education for All Morocco, which provides college education for girls in rural areas.
Through our efforts, we have raised £1,645 to support the ongoing funding needs of the charity, covering accommodation, nutritious meals, school materials, computers, books, clothing, and transport for students to visit home on weekends.
By the end of 2024, we had donated a total of £5,000 to 29 charities close to the hearts of our team members. We matched individual donations (up to £250 per person per year) and raised funds as a team, supporting causes that reflect our shared values.
Pinwheel
One of our proudest announcements for 2025 is our partnership with Pinwheel through The Conscious Travel Foundation Climate Fund. Pinwheel is an innovative platform that enables both individuals and businesses to fund carbon removal projects, habitat restoration, and biodiversity protection. By connecting people with impactful environmental initiatives, Pinwheel helps drive real, measurable change in the fight against climate change.
Through this partnership, the Lemongrass team was given the opportunity to choose projects that align with their passions and values. The selected initiatives include wolf protection, oyster and seagrass restoration, forest restoration in the Andes, and woodland and hedgerow creation.
We believe in doing things differently—so we don’t engage in media gifting. Instead, we invited members of the media who attended our Media Roadshow to vote for one of these impactful projects. As a result, we donated £4,000 from the roadshow to support the chosen Pinwheel projects, contributing to these vital environmental efforts.
Carbon reduction plan
Reducing our carbon footprint is a top priority. Our Carbon Reduction Plan includes setting carbon budgets, enforcing a green travel policy, and encouraging collaboration. As a proud Silver Carbon Literate Organisation, our entire team actively promotes a low-carbon culture. We’ve learned valuable lessons through training—check out five key takeaways here.
We work with clients to eliminate internal flights, reduce hotel emissions, and encourage responsible travel, such as train travel across Europe and electric vehicles. For two years, we've turned down work with cruise lines and private jet operators and avoided first and business-class flights due to higher emissions.
Our goal is lasting change, advocating for systemic shifts and collaboration for sustainable travel. Starting this year, every itinerary will prioritise low-carbon options with CO2 comparisons for European trips.
Our partners and initiatives
The Conscious Travel Foundation
We’re proud members of The Conscious Travel Foundation, which advocates for a more sustainable and meaningful tourism industry in response to the global climate and biodiversity crisis. Through collaboration, education, and advocacy, we work together to protect the planet and spread the message of responsible travel. We’ve also contributed 120 hours of pro-bono work in content, PR, and communications to support their mission.
Travel By B Corp
As the first UK PR agency to become B Corp certified, joining Travel By B Corp was a natural next step. This network of B Corp-certified businesses in the travel industry is united in using business as a force for good. Our founder, Mirjam, also sits on the board, helping to drive change across the sector.
Clean Creatives
We’re committed to a safe climate future. As one of over 1,000 agencies in the Clean Creatives movement, we’ve pledged not to work with fossil fuel clients, standing firm in our dedication to environmental responsibility.
Carbon Literacy
Our entire team is Certified Carbon Literate thanks to training from The Carbon Literacy Project. This commitment ensures we act with transparency and integrity, leaving behind any concerns of greenwashing. You can explore the top five things we learned from our training here.
Ecollective
We’ve partnered with environmental consultants ecollective to track and reduce our carbon emissions, ensuring our sustainability efforts are backed by expert insights and data-driven action.
To foster continuous learning and knowledge sharing, we’ve introduced agency-wide challenges like our eco-innovation and 100-point challenges. These initiatives encourage team members to explore new sustainability ideas, earn points, spark conversations, and drive meaningful change. By sharing the latest innovations in sustainability each week, we ensure ongoing learning and the spread of knowledge across the team.
Making the difference
Our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
Industry insights
Our team lives and breathes the travel sector, bringing you the latest in industry news, trends and insights.
Current vacancies
Our success is built on having the best team in our business. If you’re keen to come aboard, check our latest openings.
Contact us
To share where you’re going, and talk about how we can help you get there, contact our team.