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Georgia Pethick

As Senior Account Manager, Georgia is responsible for leading the PR strategy and activity across her portfolio of hotels and tour operators.

With a background in both consumer and travel PR, Georgia brings five years’ of experience working on household names such as Duolingo, WWE, Warburtons, Heineken, Haig Club and Lexus. With her creative approach to storytelling, Georgia taps into winning reactive tactics to earn her clients’ media attention and tackle a brief.

At Lemongrass, she looks after our Italian hotel clients such as FORESTIS, Sensoria and Cape of Senses, as well as tailor-made travel platform TravelLocal and holiday rental company, Perfect Stays.

Outside of Lemongrass, Georgia enjoys writing fiction, taking long walks and volunteering as part of her B-Corp commitment.

What is a Carbon Commitment?

At Lemongrass, we advocate for carbon pledges, personal commitments to reduce emissions within our organisation. We believe in collective efforts to combat climate change and aim to achieve net zero by 2038. Each team member has pledged specific actions to reduce carbon emissions, reinforcing our shared commitment to sustainability and bringing us closer to our net zero goal. You can find out more about carbon literacy at the Carbon Literacy Project website.

Georgia's Carbon Commitments:

  • Having an ear to the ground with journalists’ whereabouts, organising trips when media are in destination to avoid flights and championing train travel, whilst educating clients on what they can do to reduce their carbon impact.
  • Educate children in local schools, tasking them to create their very own carbon sinks.