Emily brings extensive experience in launching high-profile properties, having led the launch of FORESTIS (Italy), Lanserhof Sylt (Germany), and The Langham, Gold Coast (Australia), securing top-tier media placements and prime-time TV features. Emily has led global PR teams too, across the DACH, French and US markets. Her work has helped clients secure prestigious awards, including the Sleeper AHEAD Award, Tatler Spa Award, and Conde Nast Traveller Spa & Wellness Award. Additionally, Emily has worked closely with responsible travel brands such as Slow Adventure, Selective Asia, and Wild Frontiers, promoting responsible travel experiences from the rugged landscapes of Scotland to culturally immersive trips in Asia and beyond. Emily also leads UK PR for holiday home brands, including Perfect Stays, Bolthole Retreats, and the Landmark Trust, to spotlight quality getaways that appeal to discerning domestic travellers. Her client roster further spans destinations and tourism boards worldwide, including Cascais, Portugal and Borgo Egnazia, Italy.
With a keen eye for emerging trends, strong media relationships, and a commitment to responsible travel, Emily is consistently driving powerful and relevant PR results.
Emily holds a degree in Publishing Media and Fine Art from Oxford Brookes, which she channels into her creative approach to PR. Outside of work, she can often be found either exploring the Oxfordshire countryside or the lakes and mountains of Switzerland.
What is a Carbon Commitment?
At Lemongrass, we advocate for carbon pledges, personal commitments to reduce emissions within our organisation. We believe in collective efforts to combat climate change and aim to achieve net zero by 2038. Each team member has pledged specific actions to reduce carbon emissions, reinforcing our shared commitment to sustainability and bringing us closer to our net zero goal. You can find out more about carbon literacy at the Carbon Literacy Project website.
Emily's Carbon Commitments:
- Extending laptop lifespan – reducing the demand for new product and the environmental impact of manufacturing.
- Continue to encourage the wider team at Lemongrass to include ‘impactful change’ agenda point for all calls/meetings with clients – a chance to discuss good practice, improvements and where clients can improve.
- Cut work travel (scope 3) as well as cut plane travel for journalists. Encourage media to take the train or ferry instead of plane for individual and group media trips.